Everyone that has a taste for supercars knows and admires Ferrari. In fact, Ferrari is the most popular racing car brand worldwide. It has a market value of $39.26 billion, with the company selling an average of 8400 units every year. Ferrari is also a red hot favorite for luxury car rentals, just trailing Bentley and McLaren by a small margin.
So, what makes this brand of sports cars so unique? Following are some of the facts that have helped Ferrari become one of the best sports car companies in the world today:
Ferrari is not just famous for its state-of-the-art designs and powerful engines but also for its marketing, which has made it one of the world’s most renowned brands. Their marketing has been deemed equivalent to Disney, HBO, or Coca-Cola—which is a huge achievement considering the difference in the marketing budget for an automobile company and a commodity market.
Ferrari also earns a tremendous market share based on its gadgets and merchandise. Their keychain is one of the top-selling branded products around the world.
The Traditional Red Color
A few things in the world are associated with the red color, and Ferrari is one of them. About 45% of the total number of Ferraris sold today are red. It’s also the desired color for luxury car hire. You would be surprised to know that the brand wasn’t intended to be painted in red according to its initial catalog.
When Ferrari made its way to the racing federation, the company had to adhere to the regulations of the International Automobile Federation to paint all the cars in one color. Since the public was acquainted with Ferrari in red, the company induced the color in its entire production line of road cars.
Unintentional Road Car Market
Ferrari had no plans to manage a production line of road cars. Enzo Ferrari had one motive for the brand: to develop fast racing cars. However, Ferrari decided to develop a sub manufacturing sector of road cars to support its finances. These road cars received so much public appreciation that Ferrari decided to legitimize their road sports cars production.
The High Price
The prices of Ferrari may be extremely high for the average person. This is because the initial marketing strategy had a unique market segmentation, with their target market being celebrities and the very wealthy. Today, the Middle East is the biggest market for The Prancing Horse, with a huge share of Ferrari car rentals worldwide.
Although all Ferrari units of a particular model look similar, Ferrari allows all its customers to customize the car according to their interests. Customers can choose from a range of color palettes, tire treads, accessories, interior cuts, and finishes.
LVC Exotic Rentals is one of the best exotic car rentals in Las Vegas, Nevada. We offer unlimited miles on all our rentals at the best comparative market price.
Get in touch with one of our professionals to make your reservations.